How to build a personal brand
Are you happy with how you're perceived in the world? Your personal brand should be a reflection of who you are, what you believe in and what you stand for. Ultimately, it helps you stand out from the crowd, for all the right reasons! In this course we'll teach you how to build one.
Self paced
Start anytime
Costs £60
What you'll learn
Whether the idea of a personal brand makes you cringe or if you're already working on your persona, a personal brand is an essential aspect of building a career in 2020. When you're in a crowded job market, taking control of your brand and ensuring that you are known for the value you bring to the world will make opportunities much easier to secure. An authentic and confident brand will open lots of opportunities, making it easier to land the roles you really want and make the connections that will make your life and career more interesting. In this course you'll work through the building blocks of a great personal brand so that you can build an authentic and remarkable brand that really represents you and what you're capable of. We'll share practical steps on how to start building and communicating who you are, what you do, what your strengths and skills and interests are as well as the value you can bring to any organisation.
Curriculum
Introduction to personal branding
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Why is a personal brand important for your career?
10 mins -
Exercise: What’s your current personal brand?
25 mins
Section 2: Getting started
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Getting the essentials in place
8 mins -
The 3 C's of Personal Branding
12 mins
Section 3: Pulling together the building blocks
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The core elements
1 min -
# 1: Skills
5 mins -
Exercise: Audit your skills
15 mins -
#2: Areas of interest
12 mins -
#3: Characteristics
12 mins -
#4: Values
15 mins -
#5: Experiences and stories
12 mins -
#6: Aspirations
13 mins -
Choosing your narrative & bringing it all together
15 mins
Section 4: Digital touchpoints for your personal brand
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Tools For Your Personal Brand
6 mins -
Personal Website = Your Home Base
10 mins -
Focus on LinkedIn
25 mins -
Other social networks
4 mins
Section 5: Offline touchpoints
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CVs
13 mins -
Cover Letters
8 mins
Positioning yourself authentically
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Building an authentic personal brand
10 mins -
Self-promotion as an introvert
10 mins
Testimonial
"“I've learned quite a lot about my approach to applications, really thinking about how I can stand out by using alternative tools or visuals, and also thinking about storytelling and making my application interesting”"
Instructors
Skye Robertson
Frequently Asked Questions
All your questions should be answered here
Once you've purchased the course you'll continue to have access as long as you have an Escape account.
Yes! We have a whole section dedicated to Linkedin profile best practice.
Yes we do cover some of the more important aspects of CVs in this course, although we go into more detail on this in our CV course if that's what you're really in need of!
Absolutely. We hear you. We're all about creating authentic personal brands that help you to connect with likeminded people and opportunities, this is not about bragging or an ego trip and we hope that you are pleasantly surprised by our approach.