Head of Marketing

The Opportunity

Guud is changing how women experience their menstrual health. Elevate your marketing career with a company whose mission is driven by a team of people who live and breathe women’s health. Our team is fuelled by passion and innovation, crafts content, support, and specially formulated supplements to empower every menstrual cycle phase. With the backing of influential advisors and institutions, we're searching for a visionary Head of Marketing to guide our message and growth.

What's in it for you?

🌟 Lead with Vision: You’re a brand builder who loves to think in campaigns. Shape the brand's marketing trajectory and help us resonate with millions of menstruators around the globe. 

🚀 Strategise & Execute: You’re hands-on with the team. Craft an omnichannel strategy, working closely with organic and paid managers, agencies, and freelancers. 

💡 Technical Mastery: Creativity + Data = Magic. Dive deep into advanced marketing tools and leverage data insights to enhance our brand reach. 

🔍 Expand & Mentor: Recognise talent, recruit, and lead an exceptional marketing team to further our mission. 

🌐 Global Impact: Be the driving force behind a message that empowers women worldwide.

Key Responsibilities

1. Strategic Direction: Design, implement, and oversee comprehensive marketing strategies that align with our company's objectives and vision.
2. Team Leadership: Lead and mentor a dedicated team of organic and paid managers, ensuring streamlined coordination with agencies and freelancers.
3. Technical Expertise: Masterfully use marketing tools (GA, Meta Business Manager, Klaviyo & co, to optimise campaigns, assess ROI, and make impactful, data-driven decisions.
4. Recruitment & Nurturing: Spot talent gaps, headhunt top-tier marketing talent, and foster the team's continuous growth.
5. Collaboration: Engage with other departments, ensuring that marketing strategies mirror the overarching company vision.
6. Coordination & Execution: This is a hands-on role with a dual focus on steering and rowing the boat. We need someone to manage high project velocity across multiple stakeholders, ensuring they land effectively, with the team feeling engaged and motivated to continue moving at pace. 

Requirements

• Proven leadership experience, preferably in fast-growing B2C companies, ideally with experience in scaling communities and/or e-commerce brands.
• A deep understanding of the omnichannel marketing toolkit, preferably with specialist knowledge of Meta & Google.
• Proficiency with Shopify and subscription models is non-negotiable.
• Adept at tools like Notion and Asana for documentation and organization.
• Demonstrated ability to recruit, lead, and inspire marketing teams.
• Outstanding communication, with an inherent understanding of customer needs and market trends.
• Solid technical prowess in using cutting-edge marketing tools (Peel, Klaviyo,..).
• Mastery of English. Proficiency in Dutch and/or French is a valuable asset.
• Able to travel by train or plane in less than 2 hours to Brussels.

Benefits

• Optimal WFH setup + hybrid Brussels office
• Attractive salary package
• Memorable team retreats

Feel aligned with our mission and vision? We'd love to hear from you! After receiving your application, we'll aim to get back to you within a week. If the stars align, we'll set up a call to delve deeper into shared aspirations.

Who we are

🩸 Guud Woman is the go-to destination for people aiming to enhance their menstrual health. We combine knowledge, expert chat support, and clinically proven supplements to support and harness your menstrual cycle.

🚀 As a dynamic startup, we're taking menstrual health from the shadows and placing it under the spotlight, because we believe every woman deserves to feel good every day of the month.

💥 Guud Woman is the brainchild of Morgane Leten & Jan Deruyck. We took our first steps in the Benelux and are now setting our sights on the rest of the EU. We embrace a remote-first work culture and our team enjoys quarterly 

meet-ups in the vibrant cities of Paris, Brussels, or London.

What To Expect Next?

We'll do our best to respond to all applications within a week.

• Intro Call - If it's a match, we'll invite you to chat on a 30-minute call to learn more about the company and so we can learn more about you!
• Assessment - Next, you will get an assignment to help us understand how you think, work and communicate
• Second Call - Then you'll chat with Jan & Morgane (the founders) on a 1-hour video call, diving into the details of the role
• Meet The Extended Team - We'll set up time for you to chat with our team members on a quick 30-minute call to dive into e-commerce strategy and your ambitions