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Join Cadmus, a pioneering EdTech firm, and lead marketing strategies that transform global education accessibility
Overview
Salary
No salary declared 😔
Location
Brisbane City Australia
Nomad Friendly?
Expires
Expires at anytime
Organisation summary: Cadmus, an innovative EdTech company, collaborates with elite universities worldwide to improve assessment accessibility and success for diverse student groups. By offering a dynamic platform, Cadmus is committed to breaking down barriers in education and empowering individuals to achieve their full potential. As part of a mission-driven team, you have the chance to contribute to the revolution of learning and education equity on a global scale.
- Role Summary:
- Build brand awareness and drive Cadmus platform adoption within university accounts and the global higher education market.
- Execute growth strategies to boost brand awareness, engagement, product adoption, and revenue.
- Cultivate and collaborate with higher education stakeholders and partners for joint marketing campaigns.
- Role Requirements:
- Develop and implement marketing strategies aligned with Cadmus' goals in the global market.
- Collaborate with teams to launch multi-channel campaigns for product demand and adoption.
- Create engaging content, including videos and digital assets, for various audiences.
- 5+ years in B2B marketing, with experience in SaaS and university customer growth.
- Expertise in digital marketing tools and a flair for innovative design and content creation.
- Application Process Details:
- Apply online with your resume and answer some key questions for initial shortlisting.
- Participate in a series of interviews, including video, hiring manager, and panel interviews, which may be in-person or via Zoom.
Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to enhance assessment accessibility, progression, and success amongst diverse student cohorts through one powerful platform.
Fuelled by a team of mission-driven individuals, Cadmus is changing how the world learns by breaking down global accessibility and equity to education barriers to ensure all individuals can reach their highest potential.
Role Overview
Reporting to the Chief Marketing Officer, the Marketing Manager will be responsible for building brand awareness and driving user adoption of the Cadmus platform across current university customer accounts and the wider prospective global higher education market.
The role will require the Marketing Manager to execute the planned growth strategy, ensuring activation initiatives deliver measurable improvements in brand awareness, engagement, product adoption and revenue generation. Importantly, the successful marketing manager will cultivate relationships and collaborate with higher education stakeholders and distribution partners to deliver joint marketing strategies that drive uptake of the Cadmus platform.
Requirements
- Develop, maintain and execute the marketing strategy to align with Cadmus’ organisational goals in global markets
- Collaborate with cross-functional teams to plan and execute the implementation of multi-channel campaigns to generate demand and adoption across Cadmus’ product suite
- Develop comprehensive activation plans with a strong emphasis on leveraging industry partners, joint marketing strategies and digital channels for audience acquisition
- Produce highly engaging, sophisticated written and visual content that engages senior stakeholders and platform users, including video, multimedia and digital assets
What You Will Bring
We are seeking an experienced B2B marketing professional with a proven track record in designing and executing impactful marketing campaigns to support university customer growth across a variety of channels. You will demonstrate a proactive approach to consulting with stakeholders, understanding their requirements, and crafting best practice strategies to strengthen audience engagement and foster brand loyalty.
- Bachelor of Marketing, Communications or similar
- 5+ years of experience working in growth marketing roles, specifically for B2B audiences and SaaS products
- Experience in writing strong strategic briefs based on insights, with clear executional direction on what’s required to deliver
- A keen eye for modern, innovative design coupled with excellent attention to detail, enabling the creation of engaging content and its strategic deployment
- Proficiency in using digital marketing tools such as Adobe design tools, CRM software, marketing automation software (e.g., HubSpot), and Google AdWords to execute campaigns effectively
- Experience in creative communications with the ability to engage key stakeholders in support of increased brand visibility and acquisitions
- Ability to effectively communicate and build relationships across all business levels, internally and externally, to support the successful development and deployment of strategic initiatives
Benefits
- A remote-first and flexible culture where you can work from Melbourne HQ or any global location
- Employee share options, enabling you to share in the success of Cadmus
- Mentoring and succession planning for your marketing career
- A diverse and inclusive workplace where there are no barriers to anyone succeeding
Hiring Process
Please apply online with your resume, and instead of a cover letter, we would love you to answer a few questions that play a key role in our shortlisting process.
Our interview process consists of a short video interview, a hiring manager interview, a homework task and panel interviews. These will be completed in person or online (via Zoom).
Please note this role is open to candidates anywhere in Australia.
Hiring Questions
If you have questions regarding the role or recruitment process, please contact [email removed - click apply for more details]
Applications close on the 30th July, 2024.
