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Join Sofar Sounds as a Freelance Promoter in Birmingham and shape the future of live music experiences
Overview
Salary
No salary declared 😔
Location
Birmingham
Expires
Expires at anytime
Sofar Sounds is a global community dedicated to reimagining live music events. Operating in 78 countries, we offer unique, intimate concerts in unconventional spaces, fostering artist discovery and connection. Our values—creativity, community, and joy—fuel our commitment to music and the memorable experiences we create. If you're passionate about music and enjoy live shows, Sofar is where your contributions directly support artists and immerse fans in the magic of live performance.
- Curate and promote local shows to strengthen Sofar's presence.
- Collaborate with teams to book shows and execute marketing strategies.
- Scout and secure diverse artists and venues to ensure quality events.
- Forge partnerships with local organizations and businesses for co-promotion and sponsorships.
- 1-3 years of experience in sales, promotions, marketing, or live events.
- Active engagement in the local music and cultural scene with strong community ties.
- Excellent time management and communication skills.
- Ability to connect with diverse organizations and drive ticket sales.
If you're excited by the prospect of promoting live music and building community, apply to become a vital part of Sofar's mission. We value diversity and welcome applicants with varied experiences and perspectives to join our team.
Sofar is creating space where music matters. Our unique live experiences provide a place for artist discovery, local community and connection in non-traditional, unexpected places across 78 countries and growing. Through our artist services, we provide tools and services for artists to directly connect with fans and build sustainable, creative lives on their own terms.
Our work is largely inspired by our values:
- Creativity: We exist to support artists. We empower everyone in the Sofar community to bring their own creative energy to connect artists and audiences.
- Community: We come together to create the spaces where music matters, intentionally welcoming and respecting all music lovers around the world.
- Joy: We believe in the transformative, unifying, and joyful power of experiencing live music together.
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Promoter in Birmingham, you’ll curate and promote shows to build a strong and thriving Sofar community. You’ll be a true Sofar ambassador – partnering closely with the concert operations and marketing teams to book the right shows, expand Sofar’s footprint, build partnerships, and execute local marketing initiatives.
Our Promoters live and breathe music. They’re always on the cutting edge of discovering new sounds across genres, and have communities that they can easily tap to organize and promote amazing live events (including artists, locations, sponsors, etc.). They are super resourceful and driven – whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
*Please note that our Promoters are freelancers who earn commission-based pay. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
What you'll do:
Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with tailored local marketing tactics Work closely with the central booking team to build and execute the booking strategy for your city (number of shows, neighbourhoods, show curations, etc.) Curate shows in your local city, ensuring we are working with a high quality, diverse set of artists and venues for every show, scouting new venues and artists as needed Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows Own the quality of shows in your local market, working closely with local staff and central teams to ensure high caliber, “magic” experiences that are rooted in hospitality Build relationships with local businesses to drive sales of sponsorships and/or private eventsWho you are:
You have 1-3 years of experience in sales, partnerships, promotions, marketing, and/or live events. You have exceptional time management skills are a clear written communicator You’re actively engaged in your local market music and cultural scene and build community around it You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time You know how to connect with diverse community-driven organizations, media partners, or local businesses that would add strategic value to the work we are doing in your city You understand how to promote and build strategic alliances that will ultimately sell more tickets at our showsIf our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
