Performance Marketing Executive - Paid Social

Founded in May 2015, Papier is a London based start-up, which has raised £60m+ million since launch. Papier’s collection of stationery products, from notebooks & diaries to notecards and wedding invitations, is designed to feed curiosity and contemplation, to invite people to uncover the possibility of a blank page. The business is growing and internationalising rapidly, particularly experiencing growth in the US across both D2C and wholesale channels.

We are looking for an enthusiastic Performance Marketing Executive to join the team and help us achieve our mission to make everyday noteworthy. Reporting into the Paid Social Channel Lead, you will primarily support with the day-to-day optimisations of our Paid Social activity - from ad builds to reporting and analysis as well as future campaign planning and creative briefing.

There will also be opportunities to support with Display and scaling of brand traffic through paid channels. This is a great role if you’re analytical, creative, organised & passionate about digital marketing and looking for an opportunity to develop your skills and join a fast-growing business.

Main Areas of Responsibility

• Support with the day-to-day account builds and management of our Paid social channel across multiple platforms including Meta and TikTok.
• Support with weekly performance review including campaign and test analysis.
• Driving hands on success in meeting acquisition KPIs including growth and efficiency metrics through conversion activity.
• Support with creative sourcing including briefing our in-house design team, finding UGC and identifying creator opportunities.
• Regularly report and share creative and audience insights and learnings.
• Participate in brainstorming to find new audiences, creative and optimisation ideas
• Run and implement regular account health checks to maintain account efficiency
• Lead on dynamic ads management and testing, thinking about the big wins and tests that can drive incremental performance improvements working with a 3rd party tool provider.
• Lead on the ideation and implementation of various strategic growth initiatives.
• Contribute to regular meetings with key internal and external stakeholders.
• Support with Display optimisations and implementation of digital brand
  activations that focus on driving brand visibility and traffic

Requirements

• At least 1-2 years’ experience with Paid Social marketing
• Experience with Facebook & TikTok Ads Manager
• Are super organised, and able to multitask, meet deadlines and pivot quickly
• Are highly analytical with strong excel skills
• Strong understanding of marketing KPIs
• Are creative and enjoy developing new ideas for ad creative
• Have strong communication and collaboration skills to effectively work cross-functionally
• Are motivated and like to use your initiative and interested to learn about new marketing channels and opportunities to drive business growth

Benefits

• We recognise the need for a work-life balance and offer a hybrid working model of 3 days in the office at Maison Papier, our lovely Camden office.
• 25 days annual leave per year
• 20 days per year to Work from Anywhere
• Private medical and rewards scheme with Vitality Health (including 50% off gym memberships with Virgin Active, Pure Gym and more).
• Enrolment into the Papier Pension scheme through the People Pension.
• £45 monthly cultural allowance
• £75 personal stationery allowance, and £150 to spend on our Occasion stationery for a lifetime special event
• 40% staff discount along with a family and friends discount
• Papier with Purpose. We give back to the community and offer 2 days paid per year to volunteer for a cause you care about.
• Constant access to mental health, well-being resources and support from our in-house first aiders.
• Weekly team lunches & regular cultural trips.
• Our pooches are a part of the Papier team and you may see them from time to time in Maison Papier.
• Inclusive and friendly team who will make you feel welcome from day one.

At Papier, we believe that the diverse perspectives of all paper people deserve to be celebrated. A creative and curious community, we strive to be inclusive and equitable to all. We’re an equal-opportunity employer and do not discriminate against any employee or applicant on any grounds. From hiring processes to day-to-day business, we aim to create an environment that is accessible and safe for everyone. We’re always working towards building a balanced and supportive workplace, with policies and ways of working to ensure everyone can make the most of their time at Papier.