Brand & Marketing Director

Job Title: Brand & Marketing Director at Self Space

Days per week: 5: Monday to Friday 

Contractual Terms: Full Time

Pay rate: £85-95k 

Location: Hybrid (remote and onsite)

Reporting To: COO 

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About Us:

Founded in 2017, Self Space was launched to help address a growing need for accessible and contemporary mental health support. As we grow, we continue to deliver on our mission to transform and modernise mental health culture by supporting individuals and companies to reach their full potential and we are looking for brilliant talented people to grow with us. 

Our Values matter a lot to us:

• We keep clients at the heart of what we do 
• We’re radically compassionate 
• We say what needs to be said
• We’re compassionately disruptive
• We take care of ourselves seriously 
• We take responsibility
• We feedback generously

Hey, hello, hi, now then, we’re Self Space.

We're Self Space, the world's first on-demand mental health service on the high street. We’ve got spaces in Shoreditch, Kings Cross, Soho, London Bridge and soon to be: every city in the world. 

A front door. A place. A refuge for busy Londoners and others across the globe. A little shelter from the storm. People can see a qualified therapist within the hour. In-person or virtually. Open seven days a week, morning til' night. 

Powered by a team of hope holders, our qualified therapists and facilitators are tasked with supporting clients to maintain good mental health, know themselves, find balance, be mentally flexible, build healthy relationships, thrive at work and ultimately reach their potential.

Working across B2C and B2B, we’re transforming the culture around therapy and mental health. One person, and one company at a time. Depop, Oatly, RedBull, Saatchi, Huel, Selfridges, Havas... to name a few.

They partner with us to engage every layer of their business, making mental health a company-wide initiative and sending their dead EAPs to the graveyard. We are a service that focuses on prevention and mental maintenance. Therapy, workshops, training and a digital community platform – not only for when people are feeling overwhelmed and unable to cope, but that people can flexibly access all year round to reach their full potential.

We’re on the lookout for a Brand & Marketing Director who wants to make an impact on the world and be a key part of a proper purpose-led business.

The Role

As the Brand & Marketing Director, you’ll be responsible for developing and executing a comprehensive, creative, and considerate marketing strategy that accelerates Self Space's growth, enhances brand awareness, and nurtures strong relationships with both B2B and B2C audiences. You will lead the marketing function, driving our mission to normalise the messiness of life, expand our client base (B2B and B2C), and build a thriving community.

Your areas of focus will include: 

1. B2C Marketing

• Create and execute campaigns that grow the direct-to-consumer client base, focusing on individual therapy bookings and personalised care.
• Optimise digital marketing channels (social media, performance marketing, SEO, email) to drive awareness and bookings.
• Develop a dynamic content strategy that resonates with Self Space's diverse audience and drives engagement across all consumer touchpoints.

2. B2B Marketing & Partnerships

• Work closely with our sales team to shape our go-to-market strategy and ensure that it evolves to meet Self Space’s goals and aspirations - attracting, engaging, and retaining new partnerships.
• Develop and implement marketing strategies to attract organisations looking to introduce therapy and therapeutic coaching, workshops, and training.
• Position Self Space as a thought leader and partner for companies wanting to drive culture change around mental health and employee wellbeing.
• Collaborate with teams across Self Space to create compelling marketing content and collateral that speaks to HR and People leaders and business decision-makers.

3. Brand Building & Positioning

• Work closely with our founders to lead the brand strategy for Self Space, ensuring cohesive messaging and positioning across all marketing touch points.
• Lead brand campaigns across digital, print, and other relevant channels to raise awareness and strengthen brand awareness across the UK and beyond.
• Oversee the launch and opening of new sites, products, or services as aligned with Self Space’s wider business strategy.
• Identify partnership opportunities with disruptive brands and organisations who align with Self Space’s vision, tone, and personality.
• Champion brand storytelling, aligning with Self Space’s mission of making mental healthcare more accessible, relatable, and impactful for everyone.

4. Community Building

• Build and nurture an engaged community across both B2B and B2C audiences, nurturing conversations around mental health and culture change in the workplace.
• Design and implement community-driven activities (webinars, dinners, online forums, events) that bring together HR and People leaders, managers, mental health champions, and business leaders.
• Drive customer advocacy and developinitiativesto amplify brand loyalty and word-of-mouth growth.

5. Leadership & Team Development

• Build, mentor, and lead a high-performing marketing team, nurturing a culture of creativity, collaboration, compassion, and data-driven decision making.
• Manage marketing budgets and ensure the effective allocation of resources to maximise ROI.
• Work cross-functionally with leadership, sales, psychoeducation, clinical, and operations teams to ensure marketing strategies are aligned with business objectives.

What we’re looking for: 

You’ll work closely with our Founders and COO and know how to utilise them to the business’ advantage when it comes to brand building and marketing execution. You’ll have experience in building out marketing teams in ambitious start-ups generating £3-10M+. Warm, confident and hungry.

We need someone who’s been around the block and knows their stuff when it comes to brand building and designing and executing effective marketing strategies. But more than that, someone who’s learned from the bumps along the way. You care about mental health, you care about people, and you care about making a difference. That’s the heart of what we do. No jargon. Just straight-up, honest communication.

 You know how to talk to people in a way that’s clear, compassionate, and real. When something needs doing, you’re on it. You don’t wait to be asked—you take action.

You’ll be a good fit if:

• You have proven experience in a senior brand and marketing role, ideally within healthcare, mental health, wellness, or a related sector.
• You have expertise in B2C marketing, particularly digital marketing, customer acquisition, and retention strategies.
• You have a strong track record in B2B marketing, including working with corporate clients, HR teams, and decision-makers.
• You have demonstrated the ability to build and engage online communities.
• You thrive in a fast-paced environment and are highly adaptable, organised, and capable of managing multiple priorities with a focus on results and continuous improvement.
• You have exceptional communication and negotiation skills, able to influence at all levels, and are proficient in using CRM software and martech to augment the quality and effectiveness of your team.
• You have experience in the healthcare or mental health sector, or a strong understanding of the industry’s market dynamics, regulatory environment, and key players.
• You demonstrate a strong ownership mentality, are persistent and thoughtful in your approach, and are genuinely committed to creating value for both Self Space and our partners.

Interview process:

1. Initial Screening with HR

Objective: To get to know you, your background, and your interest in the role.

• Format: Phone or video call
• Duration: 30 minutes

2. Interview with our COO and Interim Marketing Director

Objective: To assess your skills and experience in relation to the specific demands of the role. You will be asked to present the given task.

• Format: Video call
• Duration: 1 hour

3. Mini Task and presentation - COO and Founder 

Objective: To give you an opportunity to gauge the team dynamics and the team share more details of the day-to-day 

• Format: In-person or video call
• Duration: 1 hour

4. Meeting with Chance, Our Co-Founder

Objective: To share more on the goals of the organisation and potentially extend an offer

• Format: In-person or video call
• Duration:1 hour