Paid Digital Marketing Manager

ABOUT FINISTERRE

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.

As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

ABOUT THE ROLE

We are looking for an experienced Paid Digital Marketing Manager to join our team on a 12-month maternity cover contract, ideally starting in March 2025. This role is all about understanding our customers and then marketing to them across the entire digital funnel.  It’s a big role that works on multiple channels to attract new customers to the brand through marketing and insight, and then bring them back in through remarketing and other campaigns to drive repeat purchase.  As a purpose-led brand we are big on building advocates – so the right candidate will have a deep understanding of the performance channels, and how Brand fits into the mix. 

KEY RESPONSIBILITIES

• Responsible for implementing a paid digital marketing strategy that drives our brand and business targets (TOF through to BOF and repeat). The strategy will be set by our Senior Paid Digital Marketing Manager prior to her maternity leave. 
• Responsible for driving digital customer acquisition that meets our financial forecasts, including budget management and communication around over/underspends. 
• Responsible for leading on our customer insights through consistent data analysis and reporting. You are able to take complex data and turn it into actionable insights that drive business results. 
• Responsible for managing our digital agency partner (PPC, Paid Social) and ensuring they are set up to be successful, whilst also held accountable for reaching the goals we set together. 
• Analysis of Google Ads & Meta Platforms to ensure campaigns/strategies are implemented correctly and feeding back additional optimisations and opportunities to the agency.
• Responsible for managing feed agency and making sure everything is pulling through on GMC & Meta Catalogue as it should be.
• Maintaining strong relationships with Meta & Google platform managers.
• Responsible for weekly and monthly reporting on all spend and the results, ensuring that the most appropriate metrics are used (and that they are agreed to by the leadership team).   
• Responsible for managing our Paid Digital Executive – ensuring they are delivering in their day-to-day role but also developing and learning as they go.
• Working closely with internal teams, especially Ecom and CRM, to ensure end-to-end ad journey is as efficient as it could be, from the audience we’re targeting to on-site experience

Requirements

WHAT YOU’LL BRING TO FINISTERRE

• Experienced in the world of Performance & Brand Digital Marketing, specifically Paid Search & Paid Social.
• Hands on experience using Meta & Google Ads platforms.
• Strong analytical and excel skills, ideally experience using Google Analytics 4.
• Excellent and clear communicator and confident presenting to internal teams.
• Ability to think creatively and innovatively.
• Team player, that’s highly organised and able to adapt in fast-paced environment.
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers
• Excellent self-awareness, communication and interpersonal skills
• Thrives on positive change and able to manage self and others under pressure

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

Benefits

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, 12-month fixed term contract, based at our Headquarters at Wheal Kitty, St Agnes, Cornwall or based remotely in London. Travel between our HQ and London will be required.

We’ll invest in you with a competitive salary, circa £35,000 - £50,000, based on your location and depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 25 days holiday per year, plus up to 8 UK bank holidays
• Additional holidays for length of service
• Your birthday day off
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Life assurance with access to an employee assistance program
• Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
• Regular company social events
• Paid volunteering opportunities – we will support you in giving back to communities and causes
• Various discounts from our B Corp community
• Individual training and development plans
• Sea Tuesday companywide updates
• And so much more!

Closing date: 20 December 2024. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.