Digital Marketing Manager

The Slow Cyclist

In 2009, our Founder Oli Broom jumped on his bicycle and spent the next 412 days cycling alone to Australia. He is the original Slow Cyclist. Now, for the past decade, we have been leading exceptional small group cycling and walking adventures for the culturally curious in Africa, Europe and its fringes.

FT How to Spend It called us 'a cult adventure outfit' and Conde Nast Traveller has just named us in their annual list of one of the '50 travel specialists to know right now.'

Opportunity

We are looking for an experienced Digital Marketing Manager to join our team early in 2025 and play a key part in helping to grow our business. This role is all about understanding our target demographic and then marketing to them effectively across digital platforms. The right candidate will have a deep understanding of how to drive digital performance, honed with at least 3 years' experience in a similar role. 

Where?

Our 13-person team works out of a beautifully refurbished 17th-century barn that's 10 minutes north of Oxford by train. However, 2-3 days a week can be spent working remotely. 

Responsibilities

• Develop and implement a comprehensive digital marketing strategy that optimizes ROI, drives our brand and enables us to meet business growth targets.
• Manage our digital agency partner (PPC & Paid Social) and ensure they are successful and accountable.
• Collaborate with content creators to produce high-quality, engaging, and shareable digital content that aligns with brand guidelines and resonates with target audiences.
• Optimize website content and structure for SEO to improve organic rankings.
• Develop and execute strategies for social media platforms to increase brand awareness.
• Analyze and report on the performance of digital campaigns using tools like Google Analytics, SEMRush, Meta Business Suite, Salesforce Account Engagement.
• Work alongside our Marketing Manager to create effective email marketing campaigns and automated workflows, using analytics to improve open rates and conversions.

Skills, Experience & Requirements for the Role

• Experience managing digital agencies and driving ROI
• Strong analytical and excel skills, ideally experience using Google Analytics.
• Excellent and clear communication skills and comfortable presenting data to wider team.
• A dedication to excellence; and a commitment to continual improvement in yourself and those you work with
• An ability to learn quickly and multi-task effectively
• Excellent organisational and time-management skills 
• A strong work ethic and commitment to delivering high-quality output
• Previous experience in the travel industry is beneficial, but not required

What you'll get from us

A full time, permanent contract. But more than that...

• Access to the company pension scheme 
• 22 days holiday per year
• Additional holidays for length of service
• Your birthday off
• 10% Friends and Family discount + referral commission
• Regular company social events

The Slow Cyclist Ethos

Slow travel is about savouring the journey, the people, the sights, smells and sounds along the way. It encourages deeper connections, friendship and lifelong memories. It is local, thoughtful and sensitive to its impact. It is an antidote to mindless mass tourism. A bicycle journey with The Slow Cyclist is a wonderful way to travel slowly. With an open mind, an open heart and a little juice in the legs, it can provide the ultimate slow exploration of new lands, their food, history, landscapes and people. But although it’s our focus, we don’t just want to run great trips. In fact, we spend much of our time thinking about how we can run great trips, while benefiting people and planet. Our values guide us to this end.