Good Business

Our purpose? We make good things happen and encourage transformational change. We work with organisations that want to ensure they are always a valuable part of our society, as it changes. We help them to understand where the world is moving and what this means for them, so that they can actively create their place in the future and thrive in it. We don’t have a one-size-fits-all approach to working with our clients, or a lot of off-the-shelf solutions, because what we care most about is the particular way that an organisation intersects with the world, now and into the future, and that’s different for everyone. What we do have is a wide range of services that help us, and our clients, get to the bottom of how what they do and the way in which they do it connects with the changing world they’re in. We're a group of smart, passionate, and enthusiastic people with a shared ambition to create lasting and meaningful change. From making sure young people in Africa don't take up smoking to creating strategies in the drive to net zero and launching global programmes that support female beauty entrepreneurs, there's always a new and interesting project to get involved in. And if you want to find out more about our thinking, you can sign up to our weekly Friday 5 newsletter, which covers interesting stories we've come across that week.