Digital Marketing Specialist

TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows.

The Role: The Digital Marketing Specialist supports acquisition focused performance marketing for the TOMS Ecommerce business through paid media advertising on digital channels such as paid social, paid search, retargeting and affiliate marketing. This role supports new customer acquisition, ROAS, and revenue goals through efficient scaling of media. The role owns the paid media campaign/style focus calendar and leads the creative shot list and sourcing process, collaborating with internal and external partners for all paid media planning and execution. The role supports the reporting and audience targeting processes, as well as testing and learning into new strategies to drive performance.

Job requirements: 3+ years of paid digital media expertise across various acquisition channels, proficiency with and understanding of digital platforms (Facebook Ads Manager, Pinterest, Tik Tok, Google Ads, Criteo, affiliate), measurement tools (Google Analytics, Triple Whale) and ecommerce platforms (Shopify). Experience in performance marketing (acquisition and reactivation) execution and optimization, analytics/measurement experience tracking measurement towards KPIs, creative development and management experience (e.g. creative brief writing).

Benefits: This is a Direct Hire role with a target annual salary range of $85,000 - $95,000 depending on experience, plus an annual bonus based on the company's performance. Hybrid work environment - come into our Culver City, CA office 2-3 days a week to meet with your team (bring your pup too!). A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear. Medical, dental, and vision insurance; 401K with company matching. A generous PTO policy plus 12 paid annual holidays and one floating holiday. 4 free pairs of shoes per year (yes, free!). Employee Discount on all of our products, plus discounts on partnering businesses. Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc. Anti-Racism educational opportunities, including company-wide days of learning. Opportunities to volunteer with Giving Partners and Community Organizations.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities. EEO Statement: TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.